About Liberalex
Liberalex is an innovative Israeli premium brand of intimate cosmetics and perfumes, which was established in 2016.
We have produced and continue to develop products for intimate care of excellent quality with the look & feel of premium cosmetics and perfume brands. With our products, hygiene and intimate care become useful, sensual and fun!
Our mission extends beyond the creation of products: we aim to turn the daily intimate beauty routine into a ritual of self-love, combining sensuality and pleasure in every woman's life.
Liberalex provides quality and safe solutions for intimate care, where every woman can find something that suits her. Our products, developed by the leading experts, represent purity and innovation, and do not contain additives such as SLES, SLS, salt, parabens, silicones or mineral oils.
One of the ingredients found in almost all of our formulas is neroli oil (Spanish orange blossom oil), known for its exciting and erotic scent, and considered since ancient times a strong physiological aphrodisiac, a love potion.
Alex Finkel-Price, founder and CEO
Married + 3 daughters. Experienced user of personal care products. Alex graduated with a BA in Statistics from the University of Haifa and an MBA from Harriet-Watt University, Edinburgh. Has over 15 years of experience in the cosmetics industry. Before founding Liberalex in 2016, Alex served as CFO of one of the largest manufacturers of cosmetics in Israel.
Alex founded Liberalex not only as a brand, but as a solution to the delicate needs of women all over the world, and turned it into a fascinating journey into the world of intimate care! Many customers are amazed at how Liberalex products thoroughly treat a wide variety of specific and hidden problems that many women don't even dare to talk about.
